Sales Management Thought Leadership:  efficient effectiveness

April 20th, 2017

Sales Management Thought Leadership:  efficient effectiveness

As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon my upcoming vacation next week it could lend more credibility. Last year I had to catch two planes and a ferry to end up on an island in the Caribbean, while that sounds somewhat easy, it took planning and preparation.  Taking a vacation for me becomes a big project for a variety of reasons-but mainly it’s time to unplug and “breathe fresh air”.

We researched a wide variety of destinations, resorts and optional packages, we narrowed the search and checked out online evaluations and then compared costs.  I posted potential locations and asked for opinions on Facebook, I asked my travel agent for her thoughts and friends for their experiences. All of this helped us pick a great spot, it was rated the “best beach resort in the world”.

Next I had to organize my professional life.  Client projects needed to be finalized, meetings re-scheduled, mobile phones had to find International plans, and new proposals completed.

Now just a few day to go, we had to pack, purchase last minute items and think through options like umbrellas, sun tan lotion, books, mosquito spray and other health related item.

What does this have to do with sales management?  As a manager you must be prepared-at all times for almost any event.  The best plan is to have a plan and to consider what might go wrong or what could impact your ability to exceed your objectives.  I have simply listed below a series of topics for your consideration and for you to double check against your plan or lack of plan.

Do you have a plan?

       If you lose a salesperson

       If your sales team needs sales training

       To increase the sales culture of your team

       To increase your networking/partnering function

       That generates excitement for your products/services

       To say thank you to your support team

       That increases your level of professionalism/education

       To create a sales contest that drives revenue

       That adds net new customers to your base

       That drives the necessary sales leads for each month

       To say thank you to your existing customer base

       To increase your public relations exposure within your community or market

       That will increase/improve your vendor relations

       To improve your CRM effectiveness

       If your computer systems fail or are destroyed

That’s enough for now, but if I missed anything, comment below, let’s build a complete list for the future.

HINT:  this is a great idea for your next management meeting, simply begin by asking each of the departmental managers about their problems or contingency issues that arise on a day to day basis or what might occur if a disaster of any kind happens-then ask them for their plan.

Why is this critically important today?  In any kind of business environment,  the organization that operates the most efficiently generally out performs their competition, in more challenging times a focus on efficient effectiveness must become the mantra for the day.

Check out our  Sales Management Boot Camp, starts May 12th, 8 weeks of online, interactive training:!-The-New-Sales-Manager-Boot-Camp-(Starts-5-12-17)-233


Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 18 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for partners throughout the world

Ken provides Keynotes, consulting services and products designed to improve business performance. 



This entry was posted on Thursday, April 20th, 2017 at 9:14 am and is filed under Sales Leadership Training, Sales Management Training. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Sales Management Thought Leadership:  efficient effectiveness”

  1. Brooke Harper Says:

    Great post, Ken. Thanks so much for sharing. I personally believe that preparation is key to success especially when it comes to sales management. Being a sales manager/leader takes great effort and passion. You’d need to be prepared physically, as well as mentally.

    A colleague of mine at Tenfold told me that failing to prepare means preparing to fail – which is true in any given circumstance. As a manager, it’s a must to be organized in order to maximize time.