It’s Time to Recruit-not necessarily to hire,, Lesson from the Super Bowl

It’s time to Recruit-not necessarily to hire.

A Super Bowl Lesson

After 8 days and 6 different cities I hope to make sure this message is clear-it’s been a busy week! I missed last week’s blog because of some of that travel but I also wanted to make sure everyone had time to consider the blog on sales compensation planning for 2017-it’s a critical component for building a high performance and self managed sales team.

The most critical component in creating a high performance team is attracting and selecting the right level of talent, however, hiring correctly is still the number ONE problem in most organizations.  While the jury is still out on the on college national signing day and their recruitment of high school seniors, and if you follow college football you saw Alabama again win the talent contest for football players. They certainly refilled their talent pool and Alabama actually turned down players that were highly rated.

What we saw at the Super Bowl on Sunday was something similar. What we saw at the Super Bowl for those of you who are not aware of the Sunday’s event; with very little time Tom Brady lead his team back from a 21 point deficit to win his 5th Super Bowl ring.  The record shows that he has accomplished similar come from behind victories every year. On ESPN he was quoted:  I kept telling myself and my teammates that we can still win this game.   While sport’s analogies are cliché, the odds of winning were with the Patriots, however the amazing story was Howie Long, FOX Analyst, comments that with Tom Brady, the Patriots have won 5 Super Bowls with a large number of new receivers, something like 50 different offensive linemen, 20+ new running backs and many new positon coaches-yet excellence has continued. How have they continued to create a successful organization?

While being interviewed, Bob Kraft, the Patriots owner, kept talking about not only culture, but organization process, attention to details and a focus on quality. They know that each year players/coaches will retire, move to new organizations, (they are losing their Offensive Coordinator today) and others will be let go. They have to be ready and continue to keep their talent levels and training programs at a constant peak.

I titled this blog: Now is the time to recruit—not necessarily to hire-is also important.  Recruiting must be a constant focus of sales management.  At this time of year many top performers are assessing their current employer and are asking themselves if they are positioned with a winner or if the frustrations of the past year or two have been worthwhile and if they have progressed professionally.  If you are not constantly seeking new and better talent, you will find that the top sales talent, may not be looking when you are.   We always tell our clients that they need to develop a marketing campaign to recruit talent as well as to find prospects-both pipelines are critical.

Recruiting is not hiring. In my book I mention recruiting is 20% of the Sales Managers job, it is that important to add quality to your sales organization. Honestly evaluating your current talent is important. In our SLAMMED! Sales Management Boot Camp we start the entire program with this exercise, with an honest evaluation you will be in position to recruit and hire more effectively.  Build an interviewing process, stick to it, have at least 3 people interview each candidate, be skeptical and you will see the results of your efforts-just like Bob Kraft or Tom Brady.

Also in our book, “Recruiting and Hiring a High Performance Sales Team”, I suggest that for every one salesperson you hire, you need to interview five and that a minimum of three people interview each person. While I can’t get into a complete recruiting, interviewing and hiring process in this blog, building a recruiting machine with a defined interviewing process will help you take the emotion out of hiring and help you select the winners required to make your organization a “super team”.

Our website has a free video on Hiring Smart and our On Line Sales Manager’s Tool Kit includes a complete interviewing kit as well as a 3 week New-Hire On boarding training schedule.

Check out those resources then focus on execution.   I hope your new year is off and running-in the right direction!


Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 19 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for organizations throughout the world.

Ken was recently ranked for the fourth year in a row by Top Sales World magazine as one of the Top 50 Sales & Marketing Influencers. His blog has been rated in the sales blogs in the world!

Ken has written 5 books, his latest book is: SLAMMED! for First Time Sales Managers, Ken provides Keynotes, consulting services and products designed to improve business performance.  Need more sales management resources? Check out his Sales Management Tool Kit or the Acumen Project and his new Ignite Your Sales Team online video training program for sales leaders.


One Reply to “It’s Time to Recruit-not necessarily to hire,, Lesson from the Super Bowl”

  1. Hi Ken! What an interesting and sensible analogy you put in there. Much similar to sales, managers should acknowledge that recruitment is not a single event, but a process. Patience is important in filling out the posts in your team since these are the very people the company will depend once they are hired.

    The manager should always be on the look for top performers, reps who show better talents and when a star player is introduced in a game arena, he raises the bar for all the members of the team.

    And also, no matter how difficult and heartbreaking it may seem, a manager should overcome the guilt feel when he needs to fire sub-par employees. To keep this people will cost the company time, money and an unacceptable productivity level. The company’s best interest is still your top duty.

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